
How Marketing Segmentation Can Seriously Increase Your Profits
“No one is buying.” I hear some version of this from almost every business owner I work with – at

“No one is buying.” I hear some version of this from almost every business owner I work with – at

Most people would call you a success. You’ve got a business, revenue is coming in, and customers keep coming back.

You’ve hired help. You’re still buried in decisions and tasks. The team leans on you for every move. And worse,

Breaking my hand taught me the most valuable lesson about increasing profitability. I had to stop looking at where I

Do conversations with your customers feel like pulling teeth? Like you’re constantly explaining your value? Defending your pricing? Chasing payment?

If you’re working 60+ hours a week and your revenue isn’t growing proportionally, something’s broken. And I doubt it’s your

The economy is always changing. For example, today the US government is shut down, there is uncertainty about tariffs, and

If you’re trying to improve business performance, doing more probably feels like the only option. More hours. More offers. More

Congratulations! Your business is growing. You’re hitting milestones. Revenue’s coming in. That’s all great, until it isn’t. And it isn’t

Most entrepreneurs have had those moments (if not longer periods of time) when they wanted the easy button for unlocking